AFFILIATE MARKETING

 Side business 

How does affiliate marketing work?

To participate in an affiliate marketing program, you’ll need to take these five simple steps:

1. Find and join an affiliate program
2. Choose which offers to promote
3. Obtain a unique affiliate link for each offer
4. Share those links on your blog , social media platforms, or website
5. Collect a commission anytime someone uses your links to make a purchase

Commission rates vary dramatically, depending on the company and the offer. On the low end, you’ll earn about 5% of the sale but, with some arrangements, you can earn as much as 50%, usually when promoting a class or event. There are also affiliate marketing programs that provide a flat rate per sale instead of a percentage.

Choosing your first affiliate program

As you brainstorm products or browse through affiliate platforms, the most important criteria to keep in mind is that the product should be aligned with your audience, or the audience you hope to build. Ask yourself, is it something your target audience would find valuable? 

A food blogger probably wouldn’t promote beauty products, for example. A wide range of other products would make more sense, such as cookware, meal kits, gourmet ingredients, or even aprons.

Also make sure the product or service you’re promoting is a fit for the platform you’re promoting it on. For example, home decor and clothing are well suited to image-heavy platforms like Instagram.

However, if you’re promoting more in-depth purchases, like software, your review may convert better on longer-form platforms, like a blog or youtube .

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